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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

In Just Good Business, Kellie McElhaney shows leaders and managers exactly how to connect their CSR efforts to their company’s overall corporate strategy, business objectives, and core competencies. She provides a process for assessing whether CSR practices are reinforcing the brand, explains how to develop a unified CSR strategy, and lays out a framework of seven principles for leveraging the power of CSR branding


Author:	Kellie McElhaney
Publisher:	BerrettKoehler
Pages:	30
Category:	Business -> Branding
Tags:	Business, corporate, branding, Corporate Responsibility, BerrettKoehler
eBook:	Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand Get your own at Scribd or explore others: Business Branding branding corporate