Marketing 101 — Special Events and Outreach
posted in Marketing, Small Business & Entrepreneurship |
“Marketing 101 —Review of the Basics…continued”
Special Events and Outreach
- Get a booth at a fair/trade show attended by your target market.
- Sponsor or host a special event or open house at your business location in cooperation with a local non-profit organization, such as a women’s business center. Describe how the organization helped you.
- Give a speech or volunteer for a career day at a high school.
- Teach a class or seminar at a local college or adult education center.
- Sponsor an Adopt-a-Road area in your community to keep roads litter-free. People that pass by the area will see your name on the sign announcing your sponsorship.
- Volunteer your time to a charity or non-profit organization.
- Donate your product or service to a charity auction.
- Appear on a panel at a professional seminar.
- Write a How To pamphlet or article for publishing.
- Produce and distribute an educational CD-ROM or audio/video tape.
- Publish a book.
- Publish an e-book and offer as free download on your company website
Sales Ideas
- Start every day with two cold calls.
- Read newspapers, business journals, and trade publications for new business openings, personnel appointments, and promotion announcements made by companies. Send your business literature to appropriate individuals and firms.
- Give your sales literature to your lawyer, accountant, printer, banker, temp agency, office supply salesperson, advertising agency, etc. (Expand your sales force for free!)
- Put your fax number on order forms for easy submission.
- Set up a fax-on-demand or e-mail system to easily distribute responses to company or product inquiries. DO NOT BECOME A SPAMER — Send emails and Faxes ONLY to those contacts who have specifically “Opted IN” to your marketing/Information programs.
- Follow up on your Opt-In direct mailings, email messages, and broadcast faxes with a friendly telephone call.
- Try using the (Opt-In) broadcast fax or email delivery methods instead of direct mail. (Broadcast fax and email allows you to send the same message to many locations at once.)
- Use broadcast faxes or email messages to notify your (OPT-IN) customers of product service updates.
- Extend your hours of operation.
- Reduce response/turnaround time. Make reordering easy – use reminders. Provide preaddressed envelopes.
- Display product and service samples at your office.
- Remind clients of the products and services you provide that they aren’t currently buying.
- Call and/or send mail to former clients to try and reactivate them.
- Take sales orders over the Internet. Upgrade your website to secured e-commerce site so clients can place orders at their convenience.
We will continue “Marketing 101 —Review of the Basics” in the August 22nd Blog
I’m a very capable marketing technician. I’ve been trained to know what to do, and why, to what probable result. Over the years I’ve had lots of practice and plenty of lessons learned. Joe Vitale however is a “Guru status, marketing maven. He knows all of the above and executes with panache. Any marketing book by Joe is a good business investment.
As a retired SBDC counselor, I know where to find business-related information — both online and IRL. In this case some of my marketing source is a SBA publication (National Women’s Business Center, Washington, D.C., 4/97). The balance is just years of experience. For individual business support with any aspect of your business contact the nearest SBA-sponsored Small Business Development Center.
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