Are You Ready to be an Author Entrepreneur?
posted in Business Start-up, Entrepreneurship, Internet Marketing, Millionaire Mind MoJo, Modeling Success, Wealth Creation |
Millionaire Minds Are Entrepreneurial
Many of us left the Millionaire Mind Intensive weekend, KNOWING, that we had to find ways to monetize our existing enterprises, or if we didn’t already own a business, start one. T. Harv Eker and the Peak Potentials trainers all stress the importance of reviewing and using, our personal and profession experiences and expertise, looking for opportunities to solve problems and sell the solutions. For many of us, writing and distributing self published e-Books or printed material based on our passion and purpose seemed like a good first step. Many of you have contacted Nick or myself asking for advise about how to publish your work, so I thought I’d summarize the Author Entrepreneur process in a series of Millionaire Mind Support Network™ Blog entries.
Step 1
Determining the market for your book
If you are moved to consider self-publishing, you are most likely dealing with a book of your heart … a book that you believe in. That makes it harder to step back and consider its position in the market place objectively.
Some are some points to consider in that process.
1. Who are the customers for your book?
2. What is the potential market (how many buyers) for your book?
3. Where are they? How will you reach them? (Internet marketing and website Search Engine Optimization, social networking, print media advertisements, direct mail campaigns, trades shows)
4. How will your publishing project meet the needs of your targeted customers?
5. How will it benefit them?
6. How is your book better than your competition’s…how do you maintain your edge?
7. Will emerging or changing technology affecting your publishing enterprise? How?
8. Have you budgeted for both time and money to market your publication project? Social and viral networks are two specific marketing trends that are being used successfully by Author Entrepreneurs. Both are inexpensive options, however the trade off is a significant investment of time and single-minded purpose. Our good friend and “Peer Mentor” Chris Sherrod is one of the best examples of success through focused intent and a complete commitment to the use of both social and viral networks to promote his work. Are you willing and able to commit the time needed to leverage social networks effectively to market your publications?
The next Millionaire Mind Support Network™ Blog will address Step Two of the Author Entrepreneur Process: Develop a clear description of your author entrepreneur enterprise.
