A Public Relations Toolkit for Small Business
posted in Communications, Entrepreneurship, Millionaire Mind MoJo, Public Relations, Small Business & Entrepreneurship |
I recently discovered a great website that offers FREE PR information as well as a very reasonably priced PR service for small businesses. The site is called PR Toolkit
In addition to the many helpful articles the site offers a newsletter subscription to their PR 101 newsletter.
From the PR Toolkit for Small Business home page:
At PR Newswire we understand the challenges small businesses and entrepreneurs face. You’re wearing multiple hats throughout the day and after you’re done wearing the president, bookkeeper and webmaster hats it can be difficult to find the time to promote your small business. The reality is, by finding the time to issue a simple news release you can help your small business grow faster.
News releases? You mean those exclusive notices that major corporations send out to newspapers, radio and television in hopes of getting their name in print? Sure, you may be thinking, that’s fine for Microsoft and General Motors but who’s interested in me and my small business? The answer: thousands of media, investors and potential customers.
PR Newswire sends thousands of news releases out every year—many for small businesses and entrepreneurs just like you. These companies benefit because their releases get read by media across the country and, very often, result in a written article. Additionally, if you’re interested in a Web audience you can distribute your news releases to more than 4,000 Web sites, databases and online services like Yahoo!, MSN.com, and AOL.com– giving your release a potential audience of millions. This is great news for entrepreneurs and small business owners.
The PR Toolkit is designed to help you understand the basics of public relations and how PR Newswire can help you cost-effectively create visibility for your small business, products or services. Please enjoy the valuable small business resources (tips and educational articles) contained in this site, and if at any time you would like to speak to a PR Newswire representative, please select Request Information.
Priced for small and emerging businesses
Small Business Advice and Tips
Below you will find small business advice and resources, which have been created with small business owners and entrepreneurs in mind. The advice and tips section includes writing tips, photo tips, guidelines for formatting your release and common pitfalls to avoid. Visit the small business advice and tips page regularly for updates and new content.
General tips for formatting your release
See how simple it is to build a professional quality news release.
Constructing a “wire” ready release
Guidelines and paragraph specific tips for writing an effective feature story
You have one chance to make a first impression–avoid common pitfalls
Write for your audience, not for yourself
Utilize a photo to add impact to your message
Increase your success by using simple words, sentences and ideas
News release makeover
News release makeover-take two
Millionaire Minds Promote Themselves and Their Businesses!
Live Well, Promte and Prosper!