The Millionaire Mind Support Network™

Part 3

How to choose a profitable publishing project

What about your publication will make a customer pick it out from a web site, or from a bookshelf?

What is that special something that makes your publishing project unique in your chosen market?

If your publication is not distinctive, what is your perceived marketing edge?
During this thought process, please bare in mind that there is a fine line between unique and totally unprofitable specialized market.

As an SBDC consultant, I had the opportunity to meet with many enthusiastic would-be entrepreneurs. After a rousing pitch of his or her leading-edge business concept, it was sometimes, my sad task to point out that the reason no one had done this before was that there simply wasn’t enough market share to support the venture.

The same cool-headed analysis needed to evaluate a potential business venture is needed to develop your alternative publishing venture. The ‘self’ in self-publishing can be the siren call to ’self’-destructive business behavior. Hard questions have to be asked fearlessly and answered honestly.

Is the topic of the proposed publishing project of interest to someone other than you?

Are there enough potential “someones” to represent a sizable (read profitable) market.

How will you determine if your proposed topic or story line has been done to death?

Based on the project’s content and competition, how will you position your project in the market?

Is your publishing project a one-shot deal, or your first step in establishing a multi-title, publishing venture? (Think Joe Vitale and ANYTHING about Marketing and the Law of Attraction)

How will you position and brand your publishing company?

Where to start your research?

How to do a fast competition search:
-Search Amazom.com
-Books in Print Subject Guide and Forthcoming Books in Print Subject

So, you did your research and you’re dazed at the number of books there are on your topic. That doesn’t mean there isn’t a market for your publishing project. It is your job to develop a book that is better than what is already available.

How?

can you present the material more clearly, more concisely?

Have you devised a more accessible, format or a more informative approach to the topic?

Have you perfected an amusing writing style that makes a topic easier to understand or not as intimidating?

Or is your ability to organize material so it is easily understood a way to brand your publishing project?

Right about now your thinking, hey these are the same type of questions I’d have to answer to develop a business or a marketing plan!

That would be correct. The difference between a Jack Canfield and a Joe Vitale is an unerring sense of what the market wants to read and the ability to let that same market know the “perfect” book is now ready to help them solve the problem that has been vexing them.

Author-Entrepreneurs build profitable enterprises based on valuable information products, accurately targeted and correctly marketed. The best way to be successful and stay successful is ask yourself the hard questions and develop publications that your market not only reads, but also recommends.

Count Me In!

“More women thab men are starting businessess than men, but only 3-percent have reached the $1-million milestone. Count me In is working to change that.”

So says Nell Merlino, the woman who started ‘Take Our Daughters To Work Day’ and the driving force behind Count Me In, a nonprofit organization devoted to promoting economic independence and growth of woman-owned businesses.

Toward that end, the organization, with OPEN from American Express has introduced the ‘Make Mine A Million $ Business‘ program, which provides access to money, mentoring, marketing and technology tools that women entrepreneurs need to help grow their businesses. In the past year, the program has helped 28 women become millionaires

Who knows? Yours could be the next million-dollar business.

Live Well and Prosper,

Sandi

YouPublish is Mark Victor Hansen’s Latest Publishing Innovation

Last night’s Peak Potentials Ambassador program teleconference was lead by Manny Goldman. It was OUTSTANDING! At the beginning of the call he mentioned that all the suggestions he intended to discuss would be applicable to any business venture. Manny referred listeners to several social networking sites as a way to expand our professional networks. He mentioned a site that Mark Victor Hanson had developed, YouPublish, went live on May 11, 2008. As soon as the Ambassador Talk was finished I reviewed the YouPublish site.

WOW!!

“What a gift to the technically timid! I LOVE the clarity of the instructions, the visual simplicity of the site, the ease of posting, and the flexibility to change things, whenever. I first posted my ebook for sale and then changed it to free — and now will unabashedly invite my list to check out YouPublish.”

— Esther Jantzen, YouPublish Customer Comment

You publish.com lets you publish any file, so you can upload books, music, videos, photos, spreadsheets, CG files, seminar packages, software… whatever! And you can sell your creations — or share them for free. It’s up to you!

You can even do combinations of files, like a book and audio together. Just select both files when you upload. When you join YouPublish, (IT IS FREE TO JOIN!) you’ll get your own URL (web address) and a public profile page to showcase your works and creations—and every file you publish has its own URL too! You’ll also get a referral link to send to all your friends.

My referral link is:
youpublish.com/referredby/millionairemind

The site is VERY user friendly. Click the instructional video. It will guide you through the registration and publishing process. This site really addresses the issues setting up a shopping cart, accepting payment; download capability, all of the ecommerce stuff that usually stops would-be authors at the starting gate. In just a few minutes you will be able to:

* Publish any file, in any format.
* Create your own public profile page to showcase your works.
* Join a community of users from 26 countries (and growing!).
* Sell your creations or share them for free.
* Find useful files and download them at your convenience.
* Get paid for referring your friends.
* Dead simple and wicked fast.

There is no fee for setting up an account on YouPublish and no fee for posting your publications (e-books, audio, videos, photos, software, seminar packages, and the like).

The largest file YouPublish accepts right now is 100MB. This will improve this as site develops.

When you sell products on YouPublish, you get 50% of the revenue, and they get 50%. (Traditional publishers pay 7% to 10% to authors, and last time we checked, Amazon was paying 35% to its e-book publishers.)

You will also receive 7.5% of publication sales from user accounts registered using your Personal Referral Link. This will expire in two years. You can’t get paid for referring yourself or somebody else in the same household.

To keep things efficient, YouPublish will only make payments when there is $100 or more owing to your account.

Payments are made monthly.

The first time YouPublish pays you, they will ask you for all the information they need to get the job done. You need to claim money owing to you within one year.

You are responsible for paying your own taxes (guess we all are).

The stuff you publish can either be free or you may require a payment for downloading. If you set a price for your stuff, it needs to be at least $1.00. (The credit card companies won’t process anything less.)

You get to keep all the rights to the stuff you publish through the YouPublish site. You give YouPublish the right to store the stuff their servers, make back up copies, and do all the other stuff they need to do to provide their services. You also give the other users on the site the right to download, print for their own use, and generally use the stuff they download.

There is much more information on the YouPublish site. Spend some time looking around; sign up as part of the community.

This site is ONLY FIVE DAYS OLD…

and with Mark Victor Hansen behind it — you know YouPublish will be HUGE!

When you go the site please use my reference link —
youpublish.com/referredby/millionairemind

I’m really focusing on my “Lucrative opportunities always come my way,” and Being an EXCELLENT Receiver” Attitudes of Wealth.

I’m ready to receive “Lots of Link-Love!”

Live Well, Publish and Prosper,

Sandi