Life Lessons — Self Promotion
Being a Wizard of Self Promotion
“Rich people are usually leaders, and all great leaders are great promoters. To be a leader, you must inherently have followers and supporters, which means that you have to be adept at selling, inspiring, and motivating people to buy into your vision.
In short, any leader who can’t or won’t promote will not be a leader for long, be it in politics, business, sports, or even as a parent. I’m harping on this because leaders earn a heck of a lot more money than followers!”
–T. Harv Eker
Secrets of the Millionaire Mind, pg 104
Joe Vitale has sometimes been referred to as a Wizard of Self-Promotion.
In a previous life, (Pre-Millionaire Mind Intensive) I would have probably thought that was a bad thing. I have assiduously avoided self-promotion and anything to do with sales all my life. My personal behavior blueprint was strictly, “By your works you shall be known.” I fully believed that my “good work” was all I needed to “Speak” for me. I was proud that 100% of my customer base was referrals from other clients. Until I participated in my first Millionaire Mind Intensive, I saw “sales” as being pushy, imposing my views and or belief’s onto others. Working first with the Wealth Principles of the Secrets of the Millionaire Mind and later with the writings of Joe Vitale, and others, I have started to change the beliefs and habits of a lifetime.
To say I am moving out of my comfort zone would be an understatement.
To help me stretch my self-promotion muscles I started with T. Harv Eker’s advice about modeling the behavior of those folks who have experienced outrageous promotional success. As I read Joe Vitale’s books and blogs, I realized how often he had used business innovators of the past as inspiration for his own Hypnotic Marketing promotions. Through Joe, I reacquainted myself with Napoleon Hill’s classic work, Think and Grow Rich. As I read that book again, I thought of the other great self-promoters of the early 20th century. Biographies of corporate titans, researched and written by respected business historians or management scholars are a great source of inspiration and solid business and life lessons.
Thomas Edison is an Icon of Innovation and represents that particular brand of American genius, entrepreneur/inventor. Edison is one of America’s best-known ‘commercial inventors’. He accumulated more than 1000 patents and is credited with inventing the incandescent light bulb, the phonograph, and more infamously, the electric chair.
In his book, “The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World, author Richard Stross reminds his readers that Edison was the most famous American of his era, eclipsing the name recognition of even Henry Ford and Theodore Roosevelt. Edison’s “Wizardry” was the use of “his self-generated star status to advance his commercial agenda, much as (Steve) Jobs today uses carefully crafted showmanship and media manipulation when he introduces the latest ‘I-gizmo’ to adoring audiences”
The biography is an unflinching, honest one that acknowledges that the remarkable inventor Edison for all his genius at self-promotion had personal and professional weaknesses that would diminish his final legacy. The book gives the reader an insight into the both the light and dark side of innovative entrepreneurship and the value of promotion in any successful enterprise.
Which brings me back to Secrets of the Millionaire Mind and
Wealth File # 8
Rich people are willing to promote themselves and their value.
Poor people think negatively about selling and promotion.
“Discussing how some individuals react to promotion…
They resent any promotion regardless of how it might benefit them. If this sounds like you, it’s an important characteristic to notice about yourself. Resenting promotion is one of the greatest obstacles to success. People who have issues with selling and promotion are usually broke.”
– T. Harv Eker
Secrets of the Millionaire Mind, Pg 1
Live Well, Prosper and Promote!
Sandi
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